The ART of Experience blog

2 become 1 – How to leverage O2O

Data lays the foundation for creating more effective marketing campaigns, engaging signage, promotions and customer experiences. Through quality data, the online and offline worlds can truly become one. We have reached a point where the quantity of connected...
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Connected and in Control – 3 ways to be a real-time business

Customers are more connected than ever and companies are still playing catch-up.  You can benefit greatly from the wealth of data generated by connected customers, but not all data is equally useful.  By connecting data sources in an efficient way you...
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European Outlets – A force to be reckoned with

Driven by treasure-hunt demand, off-price retail stores in Europe have more than doubled since 2003.  We look forward to sharing ideas and joining the discussion about their evolution at the ICSC European Outlet Conference. During fast growth there is...
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Uncertainty is the new normal – 4 ways to improve what is within your control

The thing about uncertainty is that it has become a certainty for retail.  The industry is facing unprecedented disruption, so the time to accept the challenge is now. When you set out your response and focus energy on improving what is within your control,...
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Customised Products Will Prosper

If forecasts for the next big consumer and retailer disruption trends do it for you, then you will be as excited as us for the Shopping Centre Management Conference and Revo ACE Awards next month. We have a hunch that the trend for customisation will...
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3 Popular New Year’s Resolutions ready for your Retail Business   

Here we take the most popular New Year’s resolutions and apply them to retail business, so we can all maximise our chances of not giving up by February.   #1 Lose Weight With the pool of data available expanding more quickly than waistbands...
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Trending for 2018: Commerce and Community

Shopping centres will continue to draw upon the power of this pair in 2018.  Whether we are talking real-world or digital, it is impossible to avoid hearing about the importance of retail community, but how can centre managers, marketing managers or...
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How to create a data culture

The cultural shift can be as exciting as it is daunting when moving from traditional methods of data collection and analysis.  Beyond the data itself, technology that enables collaboration brings you that competitive edge by encouraging a shift towards...
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Real-World Retail

Negative narrative about the death of brick-and-mortar took a hit with the headline that Alibaba, China’s biggest e-commerce platform is building its first “real-world” shopping experience. The five-story shopping centre called More Mall is a strong...
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Simply defined as a complex of shops – How complex can a Shopping Centre be?

Changing demographics and increasingly urbanised populations reaffirm the need for community spaces where we can socialise, rejuvenate and be entertained.  The shopping centre has evolved with more than traditional shopping in mind, which demands more...
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