McArthurGlen’s newest shopping destination to the west of Paris, which opened on Thursday 27 April
Reinforcing a long-standing partnership and focus on innovation with next-generation analytics from ART Software Group, we are pleased to announce that our Retail Advantage platform is now supporting McArthurGlen Designer Outlet Paris-Giverny.
Since McArthurGlen chose ART Software Group for its experience and cutting-edge technology in 2005, the partnership has supported McArthurGlen’s data-driven culture and pioneering approach to destination shopping.
The McArthurGlen magNET system is a white-labelled solution developed from ART Software Group’s Retail Advantage platform and is used across their portfolio of 25 designer outlets in Europe and Canada. The partnership has organically evolved using innovative tools to uncover what McArthurGlen needs to see and achieve from the data to power successful collaboration with brands and deliver an extraordinary experience for guests.
ART’s experience and next-generation analytics provide data capture, strategic performance and communication tools that close the gap between the amount and quality of data available to support the crucial decisions that are being made at every level of a retail and leisure destination. At the forefront of assisting professionals with faster, more effective ways to measure, report and engage, Retail Advantage creates a connected community to empower each unique destination while optimising strategy and increasing revenue across portfolios.
Eleanor James, Head of Brand Development at McArthurGlen Group said: “It is integral that we are able to provide our brand partners with the knowledge, background and trade patterns of our centres as well as the locations, regions and countries in which they trade. Working with ART Software Group enables us to gather, analyse and dissect data from a wide selection of sources on a daily basis. We are then best placed to support our brand partners in performance maximisation, with a spotlight on delivering the best experience for our guests.”
Gareth Jordan, Director at ART Software Group added: “Since collaborating with McArthurGlen Group in the early 2000s, their vision has helped define the data-rich model for outlets. We are proud to provide dynamic analytics and intelligence tools that truly realise the value of data, which has long been a part of McArthurGlen’s strategy for success.”
Combining fashion, art and gastronomy, McArthurGlen Designer Outlet Paris-Giverny is home to an exciting mix of luxury, premium and lifestyle brands. Located to the west of Paris just 45 minutes from the Arc de Triomphe, the centre provides the ideal day out for local style hunters, while offering a shopping getaway for the French capital’s fashion lovers and the millions of tourists that visit Paris and the Normandy coast each year.