We joined an international community of professionals devoted to technological innovation in the real estate sector for CREtech London, the first in person event since CREtech’s acquisition of FUTURE PropTech in 2019. We dedicated our showcase to proptech in Retail and Leisure with our solution Retail Advantage.

The conference’s 70+ expert speakers included Theo Blackwell, London’s first chief digital officer, who posed the question of the moment in his keynote address: “How do we negotiate a data rich environment?”

Blackwell talked about the guiding principles in the capital’s digital transformation, data and smart city initiatives. The themes chimed well with trends in the real estate industry in the drive to innovate and be agile to benefit owners, developers, property managers, tenants and landlords. We summarised the principles and their importance for our sector:

  1. Openess: Collaboration and clarity are key
  2. Diversity: Who are your users? Create services with them in mind. We call this digital democracy as it is so important to arm professionals with the analytics that support them in their role. Different people digest information differently so it is essential to have tools that prioritise flexibility.
  3. Transparency: High quality data standards
  4. Sustainability: The appetite to incorporate environmental, social and governance (ESG) factors into real estate investment strategies is only increasing. Metrics that deliver reports to decision-makers for their sustainability objectives can support the needs of each unique property team and investment strategy.


We would like to hear from you, and share our experience in creating the right data rich environment with tools that deliver agility for mixed use real estate.

Get in touch to discuss the digital strategy for your properties.

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