New tools and practices are redefining retail and leisure environments, but as technology advances and the pool of data available expands, the goal is not to remove humans from the equation but instead to empower them.
There has rightly been a huge push to deliver a connected customer experience. The Retail Advantage platform expands on this concept, communicating and sharing live information to connected stores, supporting retail efforts. The aim is to help create a community where asset managers, shopping centres, outlet villages and retail parks can work together with retail brands to get the best performance; fuelled by up-to-date information.
Our experience shows that businesses benefit by expanding access to data, with views and insights tailored to different roles. From corporate-level analysis covering multiple retail sites, units or geographies, to day-to-day operational reporting, access to analytics at the right time and in the right format for different users is invaluable.
Today we understand the value of data, which makes it even more frustrating when it is not processed effectively and cannot live up to its potential.